Digital engagement surrounds us and influences our behaviours every hour. We are often blind to it and before we can truly consider its effect, our consumption has changed. Simple things like sending correspondence via email, paying by touchless card, accessing information, connecting with our loved ones or buying a service or product – all these create efficiencies in our lives that we barely notice anymore. 

 
When was the last time you wrote a hand-written letter, signed a cheque or looked up a reference book at the library? These seem archaic. How do you now interact with local businesses near to you? Do you look up their opening hours or phone number online? Do you reach for your mobile phone to view their website first? These are common consumer behaviours. 

The question to ask yourself is - when a customer tries to find your pharmacy; what is their experience?

 
If it’s easy, you’ll have their attention, if not – they’ll think you’re out of business, you’ve lost them and it’s hard to get them back. 

 
Basic digital infrastructure and a basic digital strategy are not options – they are essentials for every Australian pharmacy. Many banner groups in pharmacy offer a centralised website. This is one less job to do. However, there are a number of other digital engagement paths to create and maintain. For independent pharmacies you’ll need to create your own website and there are many options which we will cover in this website and blog posts.

 
So why is digital important to your pharmacy? Because your pharmacy needs sales, customers bring sales and customers want digital engagement. 

 It’s a simple equation of supply and demand.

The Importance of digital