Ahhhhh Facebook, a bottomless pit of time...in fact, take a guess at how many minutes the average user spends on Facebook a day?

43 minutes per day!!!

That's worth a few weeks of annual leave each year.  Wanna skip Facebook and head to Hawaii anyone?

The misconception about Facebook for a lot of pharmacies is that they use it as their 'home' on the internet.  A surrogate for a website.  

The truth about Facebook is that it was never designed, nor has it ever been redesigned to be a business website.  Discussions with experts in internet marketing have revealed that Facebook is a good marketing tool but only when you pay for it.  

In addition, Facebook:

1. Can pull your Business page at the drop of a hat
2. Wants you to pay money to reach wider audiences
3. Is content poor and disconnected, meaning people can't find your products and services via Google search
4. Is so busy that it's mainly about 'spray and pray' advertising for small businesses

Where Facebook is strong is within the 'social' aspect.  Facebook is a great opportunity for you to interact with customers, cultivate engagement and created a 'community' around your pharmacy. This then leads them to want to know more about your business, which is where you drive them to your pharmacy website.  

Our advice

1. Set up a website with all the information about your pharmacy including details of your services, people and products.
2. Use Facebook to engage with customers to drive them to your website

By doing this you actually rank higher in Google - the place where your customers are searching for you!

If you need help with understanding the strategy behind Facebook and websites, please give us a call.  We have a really good resource to get you started with your planning.  Remember - fail to plan = plan to fail.  Best not to waste time on Facebook until you've thought it through.  

Use the contact box below to get in touch.  

Facebook has a purpose ...and it's not what you think it is...